Authors :
Priyanshu Gupta; Rishika Lohani; Srayoshi Golui; Sachin Choudhary
Volume/Issue :
Volume 8 - 2023, Issue 12 - December
Google Scholar :
https://tinyurl.com/mvu9psbd
Scribd :
https://tinyurl.com/zkns7kff
DOI :
https://doi.org/10.5281/zenodo.10404024
Abstract :
This research is to study the mobile phone
purchasing behaviour among two generations which are
Gen-Y and Gen-X and their mobile operating system
affiliation (iOS or android).As smartphone ownership
moves closer to global saturation, it raises many
questions about what the future of smartphones will look
like and what future consumers, especially younger
generations, are looking for.Gen Z (born 1997-2012)
grew up in a fully immersed digital world. Their first
experience with a phone is more likely to be a
smartphone, and subsequent purchases will come from
the position of an experienced smartphone user.
Therefore, the influences and decisions during their
buying journey look very different than those of Gen X
and earlier generations.More than other generations,
Gen Z and Gen Y's main criteria for choosing a
smartphone are design/colour and multimedia
capabilities such as Internet browsing, music, video, etc.
Let us not forget that these generations maximize the
average number of activities performed on their
smartphone. It is their device of choice for most activities
via tablet, laptop, or desktop.For Gen Z, the camera is
especially important, with three out of five smartphone
owners buying it for this reason, specifically the quality
of the rear camera and app features. Just over 50% of
Gen Y buy their device for a camera and are more likely
to look for dual lenses and low-light photo quality.In
many markets; such as the US, urban China, the UK,
France, Germany and Australia, the iPhone traditionally
appeals to most brands.However, over the past five
years, the share of iPhones among Gen Y has decreased
in favour of Android brands (US, urban China, and
France), while it has increased in others (UK, Germany,
and Australia).However, in 2022, android held a share of
95.26 percent of the mobile operating system market in
India. Apple's iOS followed, a distant second, with a
market share of 3.92 percent.With the help of primary
data, we would like to advance our research. The
primary information we got by doing primary research
would allow us to get credible and direct answers from
the two generations themselves.
Keywords :
IOS, Android, Features, Gen Z, Gen Y, Smartphones, Age, Technology.
This research is to study the mobile phone
purchasing behaviour among two generations which are
Gen-Y and Gen-X and their mobile operating system
affiliation (iOS or android).As smartphone ownership
moves closer to global saturation, it raises many
questions about what the future of smartphones will look
like and what future consumers, especially younger
generations, are looking for.Gen Z (born 1997-2012)
grew up in a fully immersed digital world. Their first
experience with a phone is more likely to be a
smartphone, and subsequent purchases will come from
the position of an experienced smartphone user.
Therefore, the influences and decisions during their
buying journey look very different than those of Gen X
and earlier generations.More than other generations,
Gen Z and Gen Y's main criteria for choosing a
smartphone are design/colour and multimedia
capabilities such as Internet browsing, music, video, etc.
Let us not forget that these generations maximize the
average number of activities performed on their
smartphone. It is their device of choice for most activities
via tablet, laptop, or desktop.For Gen Z, the camera is
especially important, with three out of five smartphone
owners buying it for this reason, specifically the quality
of the rear camera and app features. Just over 50% of
Gen Y buy their device for a camera and are more likely
to look for dual lenses and low-light photo quality.In
many markets; such as the US, urban China, the UK,
France, Germany and Australia, the iPhone traditionally
appeals to most brands.However, over the past five
years, the share of iPhones among Gen Y has decreased
in favour of Android brands (US, urban China, and
France), while it has increased in others (UK, Germany,
and Australia).However, in 2022, android held a share of
95.26 percent of the mobile operating system market in
India. Apple's iOS followed, a distant second, with a
market share of 3.92 percent.With the help of primary
data, we would like to advance our research. The
primary information we got by doing primary research
would allow us to get credible and direct answers from
the two generations themselves.
Keywords :
IOS, Android, Features, Gen Z, Gen Y, Smartphones, Age, Technology.
