Authors :
Noer Jihad Saleh; Harlinah Sahib
Volume/Issue :
Volume 6 - 2021, Issue 12 - December
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3tnc2ZD
Abstract :
This observe discusses approximately the usage
of code switching as an industrial method utilized by the
Makassar on line dealer located on Instagram software,
in South Sulawesi. This take a look at aimed to discover
the form of code switching utilized by the net provider
and the motive why the net dealer used code switching as
an advertising technique. The records of the observe are
collected from Instagram account of
8db290b6e1544acaffefb5f58daa9d83 dealers in Makassar.
The statistics had been analyzed using descriptive
qualitative technique to reply all of the cause of the take a
look at. The end result of the observe suggests that there
are 3 sorts of code switching utilized by the net provider
in Makassar. They are 1) intra-sentential switching, 2)
inter-sentential switching and 3) tag switching. There also
are there reasons why the Makassar on-line sellers used
code switching to promote their merchandise on
Instagram, they may be 1) to attract purchaser’s
attentions 2) to construct photo product three) to be more
informative
Keywords :
Code-switching, Advertisement Strategy, Marketing Strategy, Sociolinguistics.
This observe discusses approximately the usage
of code switching as an industrial method utilized by the
Makassar on line dealer located on Instagram software,
in South Sulawesi. This take a look at aimed to discover
the form of code switching utilized by the net provider
and the motive why the net dealer used code switching as
an advertising technique. The records of the observe are
collected from Instagram account of
8db290b6e1544acaffefb5f58daa9d83 dealers in Makassar.
The statistics had been analyzed using descriptive
qualitative technique to reply all of the cause of the take a
look at. The end result of the observe suggests that there
are 3 sorts of code switching utilized by the net provider
in Makassar. They are 1) intra-sentential switching, 2)
inter-sentential switching and 3) tag switching. There also
are there reasons why the Makassar on-line sellers used
code switching to promote their merchandise on
Instagram, they may be 1) to attract purchaser’s
attentions 2) to construct photo product three) to be more
informative
Keywords :
Code-switching, Advertisement Strategy, Marketing Strategy, Sociolinguistics.
