Code Switching as an Advertisement Approach Used by Makassar On-line Platform on Instagram Application Nurfitriana Zainal

Authors : Noer Jihad Saleh; Harlinah Sahib

Volume/Issue : Volume 6 - 2021, Issue 12 - December

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This observe discusses approximately the usage of code switching as an industrial method utilized by the Makassar on line dealer located on Instagram software, in South Sulawesi. This take a look at aimed to discover the form of code switching utilized by the net provider and the motive why the net dealer used code switching as an advertising technique. The records of the observe are collected from Instagram account of 8db290b6e1544acaffefb5f58daa9d83 dealers in Makassar. The statistics had been analyzed using descriptive qualitative technique to reply all of the cause of the take a look at. The end result of the observe suggests that there are 3 sorts of code switching utilized by the net provider in Makassar. They are 1) intra-sentential switching, 2) inter-sentential switching and 3) tag switching. There also are there reasons why the Makassar on-line sellers used code switching to promote their merchandise on Instagram, they may be 1) to attract purchaser’s attentions 2) to construct photo product three) to be more informative

Keywords : Code-switching, Advertisement Strategy, Marketing Strategy, Sociolinguistics.


Paper Submission Last Date
29 - February - 2024

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