Illustration is folk art through which the illustrator conveys ideas and concepts to the audience. The artist's awareness of different illustration methods leads to better communication with the viewer. In this regard, the views of the audience, the publisher, and the author are influential on the illustrator's choices in the execution of the artwork [1]. Contemporary Iranian illustration arises from the experiences of Iranian illustrators of the past decades, influenced by European methods and combining it with indigenous, traditional, and ethnic characteristics. Despite all the efforts made in recent decades in this regard, preschool and primary children in Iran have received less attention from writers and illustrators than other age groups and have witnessed a lack of attention to picture books. However, the new artistic activities that have been done in this regard with the formation of councils, child support associations, and centers for the intellectual development of children and adolescents cannot be ignored [2].Attracting the audience and conveying the meanings of the text is one of the most important missions of illustrating the book. The artist's responsibility towards the audience, the publisher, the writer, and the type of his attitude shows the high risk of this field. The artist's awareness of the structures in this field leads to better artworks because from each of them, many solutions are obtained for a transcendent performance [1]. Therefore, there are two styles of illustrations as digital and traditional with their specific features. The principal results are the equal quality, importance, and valuation of both digital and traditional styles separately or as mixed styles. Expected contribution leads to researchers who are eager to continue this study in other age groups and aspects of illustration in order to achieve a progressive path through analyzing and searching visual and pictorial elements. This article intends to study the qualities of illustrations in both traditional and digital styles of picture books for preschool and primary children in Iran. Therefore, a number of picture books are selected to examine them through visual analysis.

Keywords : Children’s Book Illustration, Picture Book, Preschool Education, Primary Education, Iranian Illustrators, Illustration in Iran, Digital Style, Traditional Style