Jasmine is South India's oldest fragrance flower and commercial crop. The present study aims at identifying major Challenges and problems of jasmine cultivation in Udupi district. Design/Methodology/Approach: Undertaking a case study by gathering data from primary and secondary sources and presenting a SWOT analysis on the research topic. Finding/Result: The study specifies jasmine cultivation is one of the important commercial crops available to the rural masses in order to improve their social and economic standard. It provides employment for the rural mass since it is a labour-intensive unit and plays a major role in the eradication of poverty. Originality/Value: This study is an attempt to trace the challenges and problems faced by jasmine cultivators. Paper Type:Case study-based research analysis.

Keywords : Problems, Challenges, SWOT analysis.