Authors :
Auttharat Wiang-in; Siriporn Sajjanand; Supatra Chantanasiri; Thanawarin Kositkanin
Volume/Issue :
Volume 9 - 2024, Issue 5 - May
Google Scholar :
https://tinyurl.com/yv62usm6
Scribd :
https://tinyurl.com/y2mxyzbh
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAY2030
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
The objective of this research is to study the
causal factors of competitive advantage that influence the
performance of the mattress products business. In
Thailand and analyze work performance Change
leadership information technology Competitive
advantage that affect the operating results of the mattress
product business. This research is quantitative research.
The population is 4,106 mattress product business
operators. The total sample population is 400 people. The
instrument used to collect data is a questionnaire using
structural equation modeling techniques.
Major Findings
The results of the research found that the causal factors
of competitive advantage that influence the operations of the
mattress product business in Thailand include work
performance. Transformational leadership information
technology Competitive advantage and business performance
and work performance transformational leadership
information technology Competitive advantage and business
performance has a direct influence on the performance of the
mattress product business group in Thailand.
Keywords :
Competitive Advantage; Operations; Mattress Products Business.
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The objective of this research is to study the
causal factors of competitive advantage that influence the
performance of the mattress products business. In
Thailand and analyze work performance Change
leadership information technology Competitive
advantage that affect the operating results of the mattress
product business. This research is quantitative research.
The population is 4,106 mattress product business
operators. The total sample population is 400 people. The
instrument used to collect data is a questionnaire using
structural equation modeling techniques.
Major Findings
The results of the research found that the causal factors
of competitive advantage that influence the operations of the
mattress product business in Thailand include work
performance. Transformational leadership information
technology Competitive advantage and business performance
and work performance transformational leadership
information technology Competitive advantage and business
performance has a direct influence on the performance of the
mattress product business group in Thailand.
Keywords :
Competitive Advantage; Operations; Mattress Products Business.