Capacity Building Strategy for Coffee Sirung Tanjung Agrotourism in Cipasung Tourism Village, Through Corporate Social Responsibility

Authors : Johannes Kurniawan; Arief F. Rachman; Novita Widyastuti; Sundring Pantja Djati

Volume/Issue : Volume 6 - 2021, Issue 10 - October

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capacity building strategy is not only in terms of physical tools and facilities, but also on the social structure of the Coffee Sirung Tanjung Agrotourism organization with the establishment of an organizational structure as well as descriptions and functions of its members through skills, knowledge and attitudes that are trained through counseling and training provided in collaboration. Indonesia Finance Group (IFG) CSR program and Community Service STP Trisakti. This study uses a qualitative method by conducting participatory observations, focus group discussions, interviews, and participatory for eleven months at Kopi Liberika Cipasung, Coffee Sirung Tanjung Agrotourism, Cipasung Tourism Village, Darma District, Kuningan Regency. The results of this study indicate that the increase in physical and non-physical capacity results in a branding of Kopi Liberika Cipasung with Instagram social media that can attract visitors to enjoy existing coffee beverage products (with manual brew product variants (Vietnam Dip and Americano) or through a machine process. espresso (coffee latte, cappuccino, coffee milk, and others), including snacks and large local specialties, even getting profit from the transaction.

Keywords : Capacity Building, Coffee Agrotourism, Community-Based Tourism, Corporate Social Responsibility,


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31 - March - 2024

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