Authors :
Johannes Kurniawan; Arief F. Rachman; Novita Widyastuti; Sundring Pantja Djati
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3wD3dul
Abstract :
capacity building strategy is not only in terms
of physical tools and facilities, but also on the social
structure of the Coffee Sirung Tanjung Agrotourism
organization with the establishment of an organizational
structure as well as descriptions and functions of its
members through skills, knowledge and attitudes that
are trained through counseling and training provided in
collaboration. Indonesia Finance Group (IFG) CSR
program and Community Service STP Trisakti.
This study uses a qualitative method by conducting
participatory observations, focus group discussions,
interviews, and participatory for eleven months at Kopi
Liberika Cipasung, Coffee Sirung Tanjung Agrotourism,
Cipasung Tourism Village, Darma District, Kuningan
Regency.
The results of this study indicate that the increase
in physical and non-physical capacity results in a
branding of Kopi Liberika Cipasung with Instagram
social media that can attract visitors to enjoy existing
coffee beverage products (with manual brew product
variants (Vietnam Dip and Americano) or through a
machine process. espresso (coffee latte, cappuccino,
coffee milk, and others), including snacks and large local
specialties, even getting profit from the transaction.
Keywords :
Capacity Building, Coffee Agrotourism, Community-Based Tourism, Corporate Social Responsibility,
capacity building strategy is not only in terms
of physical tools and facilities, but also on the social
structure of the Coffee Sirung Tanjung Agrotourism
organization with the establishment of an organizational
structure as well as descriptions and functions of its
members through skills, knowledge and attitudes that
are trained through counseling and training provided in
collaboration. Indonesia Finance Group (IFG) CSR
program and Community Service STP Trisakti.
This study uses a qualitative method by conducting
participatory observations, focus group discussions,
interviews, and participatory for eleven months at Kopi
Liberika Cipasung, Coffee Sirung Tanjung Agrotourism,
Cipasung Tourism Village, Darma District, Kuningan
Regency.
The results of this study indicate that the increase
in physical and non-physical capacity results in a
branding of Kopi Liberika Cipasung with Instagram
social media that can attract visitors to enjoy existing
coffee beverage products (with manual brew product
variants (Vietnam Dip and Americano) or through a
machine process. espresso (coffee latte, cappuccino,
coffee milk, and others), including snacks and large local
specialties, even getting profit from the transaction.
Keywords :
Capacity Building, Coffee Agrotourism, Community-Based Tourism, Corporate Social Responsibility,
