Authors : Naresh Basnet; Yoshiki Kago

Volume/Issue : Volume 8 - 2023, Issue 12 - December

Google Scholar : http://tinyurl.com/259jr6d4

Scribd : http://tinyurl.com/4aucz98u

DOI : https://doi.org/10.5281/zenodo.10416869

Abstract : The success of a menu and flyer-designing enterprise owned by an immigrant businessman from Nepal and operating in Japan relies on many crucial elements. The first consideration is the importance of cultural sensitivity and comprehension. The firm owner and designers must comprehensively understand Japanese food culture's traditional and contemporary dimensions, owing to the multifaceted nature and intricacies inherent in Japanese cuisine. The main focus of the study is to examine the success factor of a menu and flyer design company owned by a Nepalese immigrant businessman in Japan. In addition, the study also focuses on identifying and understanding the specific target market for the menu and flyer design company, including restaurants, cafes, and other businesses in Japan. It explores the preferences and requirements of the target market regarding menu and flyer designs. Lastly, the study thoroughly analyzes the competitive landscape in Japan's menu and flyer design industry.

Keywords : Graphic design, Nepalese graphic designing entrepreneurs in Japan, Nepalese Restaurant in Japan, Retention of Nepalese in Japan.