Business Development Strategy for Young Coffee Entrepreneurs in Batang Regency, Indonesia (SWOT Analysis Approach - Fuzzy Analytical Hierarchy Process)

Authors : Haryono; Purbayu Budi Santosa

Volume/Issue : Volume 5 - 2020, Issue 11 - November

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Batang is one of the coffee-producing areas in Central Java. Coffee is one of the leading commodities that are being intensively developed in Batang Regency. Opening a coffee business is important because it can create added value. This added value creation is carried out by youth in the Regency, it is hoped that it can contribute to the economy of Batang Regency. There are complex problems in business management, so that this coffee business has not been able to make an optimal contribution to the regional economy. The purpose of this research is to determine strategic priorities in developing a coffee business in Batang Regency. This study uses the SWOT analysis method to formulate alternative strategies and the Fuzzy Analysis Hierarchy Process (FAHP) to analyze priority strategies in business development. The group of respondents who were the samples in this study were key persons consisting of the Government, Business Actors, Communities, and Academics

Keywords : Strategy Priorities; Youth Entrepreneurial Coffee; SWOT-FAHP Analysis.


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31 - May - 2022

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