This study focused on the greatest challenges facing by a commercial printing company, Company A in providing its services based on current practices and standards. However, to be remains profitable and relevant in the printing industry it must adopt new business development strategies in the future. This study also discussed on strategic repositioning and investment on digital printing technology. Now, the commercial printer thriving to the next level of business growth by partnering with its strategic partners in print on-demand and variable data printing to sustain its business continuity as a prominent commercial printer in Malaysia.

Keywords : print on demand; business development; strategy; commercial printing; printing technology.