In this paper, we present Brand Switching
Analysis using Data Analytics to derive various patterns
of consumers’ actions within a retail store. The paper
demonstrates multiple steps involved in conducting this
analysis – Data Cleansing, Data Visualization, Data
Segregation, and Data Representation, using various
technologies. The patterns and the inferences
established from the research can be harnessed by the
brands and retail stores for outlining their marketing
strategy and targeting their potential customers.
Keywords : Data Cleaning; Data Cleansing; Data Visualization; Data Segregation; Data Mining; Brand Switching; Data Analysis; Consumer Behaviour; Marketing Strategy; Sales.