Authors :
Muskan Varma
Volume/Issue :
Volume 5 - 2020, Issue 8 - August
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2EwMe5K
DOI :
10.38124/IJISRT20AUG366
Abstract :
All of us are stuck in dilemmas due to this unprecedented period. With people even brands are grappling to
secure their routine, employees, customers and profits. Hence, the objective of the study is to focus on how brands need to
communicate during pandemics. Both internally (employees/managers /BOD/etc) and externally (customers/ suppliers/
public group/etc). The methodology used is survey, which was target to Indian consumers only. Backed up with secondary
data.
All of us are stuck in dilemmas due to this unprecedented period. With people even brands are grappling to
secure their routine, employees, customers and profits. Hence, the objective of the study is to focus on how brands need to
communicate during pandemics. Both internally (employees/managers /BOD/etc) and externally (customers/ suppliers/
public group/etc). The methodology used is survey, which was target to Indian consumers only. Backed up with secondary
data.
