All of us are stuck in dilemmas due to this unprecedented period. With people even brands are grappling to secure their routine, employees, customers and profits. Hence, the objective of the study is to focus on how brands need to communicate during pandemics. Both internally (employees/managers /BOD/etc) and externally (customers/ suppliers/ public group/etc). The methodology used is survey, which was target to Indian consumers only. Backed up with secondary data.