Authors :
Roudlotul Badi’ah; Dadang Wiratama; Achmad Farid Dedyansyah; Maria Arista Ulfa
Volume/Issue :
Volume 8 - 2023, Issue 12 - December
Google Scholar :
http://tinyurl.com/mu77dzf5
Scribd :
http://tinyurl.com/2a6c8paa
DOI :
https://doi.org/10.5281/zenodo.10477192
Abstract :
Competition in the e-commerce industry in
Indonesia is currently very tight, with many players
competing to gain market share and win consumers'
hearts. PT Global Digital Niaga Tbk, or Blibli.com, is
one of the e-commerce sites affected by this competition,
which is reflected in published financial reports showing
that during the last four years, it has continued to
experience losses. Therefore, this research aims to
measure performance. Bibli.com's finances using
financial ratios in the 2019 – 2022 period. This research
uses a quantitative descriptive approach. Descriptive
analysis is used to describe Blibli.com's financial
performance with financial ratio analysis consisting of
profitability, liquidity, and solvency ratios. Data
collection uses secondary data in the form of PT Global
Digital Niaga Tbk (blibli.com) financial reports from
2019 to 2022, published on the company's official
website. The research results show that the overall
financial performance of Blibli.com during the 2019 -
2022 period based on financial ratio analysis can be said
to be still not good.
Keywords :
Financial ratios; profitability ratio; liquidity ratio; solvency ratio.
Competition in the e-commerce industry in
Indonesia is currently very tight, with many players
competing to gain market share and win consumers'
hearts. PT Global Digital Niaga Tbk, or Blibli.com, is
one of the e-commerce sites affected by this competition,
which is reflected in published financial reports showing
that during the last four years, it has continued to
experience losses. Therefore, this research aims to
measure performance. Bibli.com's finances using
financial ratios in the 2019 – 2022 period. This research
uses a quantitative descriptive approach. Descriptive
analysis is used to describe Blibli.com's financial
performance with financial ratio analysis consisting of
profitability, liquidity, and solvency ratios. Data
collection uses secondary data in the form of PT Global
Digital Niaga Tbk (blibli.com) financial reports from
2019 to 2022, published on the company's official
website. The research results show that the overall
financial performance of Blibli.com during the 2019 -
2022 period based on financial ratio analysis can be said
to be still not good.
Keywords :
Financial ratios; profitability ratio; liquidity ratio; solvency ratio.
