The broad objective of this study is to analyze
banana fruits enterprises profitability in Odigbo Local
Government, Ondo State, Nigeria. The study specifically
described the socio-economic characteristics of the
respondents, estimated costs and returns of actors,
determined the respondents profitability and identified
constraints faced by various actors. A multi-stage
sampling technique was used for this study. A wellstructured questionnaire coupled with personal
interview was used to elicit information from one
hundred and twenty respondents
Keywords : Banana, Profitability, Enterprises, Fruits, Odigbo Local Government Area.