Attention and use of Food Pack Information on Baby Formula Products among Nursing Mothers in Anambra State


Authors : Amarachi Uma, Dr. Ogochukwu Ekwenchi

Volume/Issue : Volume 5 - 2020, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2W7R8NA

The information section as found especially on Front-of-Pack and Back-of-Pack of packaged food have today served as an ‘on-the-spot’ medium for the dissemination of information on what the consumer is offered nutrient-wise. Anchored on Health Belief Model and Theory of Reasoned Action, the aim of this study was to determine the attention and use of food pack information on baby formula products among nursing mothers in Anambra State, in addition to factors that could influence attention and use. In order to achieve these objectives, a mixed method approach of Survey and Focus Group Discussion was adopted; while quantitative data was collected from a sample of 390 women selected through simple random sampling, another 12 was selected through snowballing for Focus Group Discussion which elicited qualitative data. Findings from the study showed that majority of the respondents had observed the information section on baby formula packs. In addition, majority of the respondents who stated that they had observed information on baby formula packs stated that they attempted to read it. However, majority of the respondents who stated that they read information baby formula packs stated that they read causally. More so, findings from the study showed that such factors as technicality of language, health beliefs, literacy limitations, little regard for information and illegibility of text influenced attention and use of information on baby formula packs. Based on these findings, the study recommended that government and non-governmental health bodies should organize campaigns to sensitize nursing mothers on the need to read information on baby formula packs.

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Paper Submission Last Date
31 - May - 2022

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