Consumer knowledge, attitude, and
practice could determine their nutrition and health
Objectives: This work determined the consumer
knowledge, attitude, and practices related to health and
diet issues in Igbo-Etiti Local Government Area, Enugu
Materials and Methods: Simple random sampling
technique was used to select 400 respondents from the
study area. Data on demographic and socio-economic
characteristics, knowledge, attitude, and practices of
consumers towards health and diet issues was obtained
with a structured questionnaire and analyzed with IBM
statistical product for service solution (version 21.0)
using descriptive (frequency and percentages)and
inferential (Chi-square) statistics.
Results: There were more (57.5%) males than females
(42.5%). The common(43.3%) age range was 15 to
30years, mostly (46.6%)unmarried. They were mainly
Christians (73.9%),with a major family size of 1-3
(46.6%) persons. Most (76.0%) of them were of Igbo
ethnicity, with farming (39%) and artisan (22.8%) as
common occupations. Forty-four percent had secondary
education,42.3% earns between N20,0000-40000
monthly. A good percentage had a fair knowledge
(53.8%)and attitude (48.5%) on health and diet issues.
Seventy-three percent heard about dietary supplements
through radio/television (45.8%), with 52.0% usage.
Many (69.5%) check expiry dates of food items before
purchase,5.3% use nutrition facts to purchase food
products. Reasons for the non-use of the nutritional
information on food labels were lack of knowledge
(41%), ignorant of use (46.5%), and inability to view the
tiny inscriptions (37.5%). Many (43.2%) of the
respondents were regular buyers of low-fat/fat-free
foods. Some (44.5%) were on a low sodium diet.
Nutrition knowledge was significantly (P=0.02)
associated with the purchase of low-fat foods, and
positively related to the identification of sodium
inscription on food products (p = 0.04).
Conclusion: Respondents have a fair knowledge and
attitude towards diet and health issues, but utilization of
nutrition information on food labels was low.
Keywords : Consumer, awareness, attitude, practices, health, diet issues