Authors : Eric Kwizera

Volume/Issue : Volume 11 - 2026, Issue 10 - October

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Google Scholar : https://tinyurl.com/4rwtps57

DOI : https://doi.org/10.38124/ijisrt/26Oct1362

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

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Abstract : This study assessed visitors’ perceived influence of the Visit Rwanda campaign on their decision to visit the Ethnographic Museum in Huye and examined annual museum visitation trends. A quantitative-dominant, cross-sectional mixed-methods design was used. Structured questionnaires were completed by 123 visitors; three museum and tourism officials were interviewed, and two community participants took part in an exploratory discussion. Observation and Rwanda Cultural Heritage Academy administrative records for fiscal years 2023/2024–2025/2026 provided additional evidence.

Keywords : Visit Rwanda Campaign; Destination Branding; Cultural Heritage Tourism; Ethnographic Museum Huye; Museum Visitation; Rwanda.

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