Authors : Jibi Mathew

Volume/Issue : Volume 10 - 2025, Issue 5 - May

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Google Scholar : https://tinyurl.com/yc75v9yb

DOI : https://doi.org/10.38124/ijisrt/25may1857

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

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Abstract : Artificial Intelligence (AI) is reshaping the contours of modern business. The main function of AI applications in the business includes analysis of data and decision-making through automation. It also engages in more customer services today. Predictive analytics forecast market trends to AI-driven chatbots enhancing customer service, businesses are leveraging intelligent systems to drive growth, improve efficiency, and gain competitive advantage. However, the adoption of AI is not without its challenges, and organizations must navigate a complex terrain to realize its full potential.

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