Authors : Mahmoud Amjed Mohammad Alameiri; Ahmad Khamees Ibrahim Al-Betar

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/5n995jby

Scribd : https://tinyurl.com/mfj8thfm

DOI : https://doi.org/10.38124/ijisrt/25dec642

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Abstract : This study investigates the transformative impact of Artificial Intelligence (AI) and Machine Learning (ML) within digital ecosystems, focusing on their operational, strategic, and economic implications. It explores AI/ML-driven architectures, autonomous decision-making, and predictive intelligence, highlighting how these technologies improve efficiency, enhance decision-making, and create competitive advantage. The research identifies a dual-effect dynamic: while AI/ML adoption enhances organizational performance and value creation, it introduces challenges such as data governance, system complexity, and model transparency. A strategic framework is proposed for leveraging AI/ML benefits while mitigating associated risks, enabling organizations to innovate responsibly and maintain resilience in complex digital environments.

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