Authors : Muntha Sathyanarayana

Volume/Issue : Volume 11 - 2026, Issue 8 - August

Google Scholar : https://tinyurl.com/mr2dwdsf

Scribd : https://tinyurl.com/2a3wnyte

DOI : https://doi.org/10.38124/ijisrt/26aug138

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Artificial Intelligence (AI) and digital transformation are playing a vital role in changing commerce and management practices in India. The growing use of AI technologies, automation, cloud computing, and data analytics is improving business operations, decision-making, and customer services across different sectors. In the context of Viksit Bharat 2047, digital transformation has become an important factor for achieving sustainable economic growth and global competitiveness. The present study examines the impact of Artificial Intelligence and digital transformation on commerce and management practices in India. It highlights the role of AI in areas such as marketing, finance, human resource management, business analytics, and customer relationship management. AI-driven technologies are helping organizations improve efficiency, reduce operational costs, and provide better services to consumers. The study also explains how digital platforms and innovative technologies are supporting startups, entrepreneurship, and financial inclusion in the country. At the same time, the paper discusses important challenges related to AI adoption, including cybersecurity risks, data privacy concerns, ethical issues, lack of skilled workforce, and the digital divide between urban and rural areas. The study is based on secondary data collected from journals, government reports, books, and online sources. The findings of the study reveal that proper implementation of AI and digital transformation can strengthen business growth, innovation, and economic development in India. However, supportive government policies, digital infrastructure, and skill development programs are necessary for inclusive and sustainable progress. The study concludes that AI and digital transformation can become powerful tools in reshaping commerce and management practices and contribute significantly towards achieving the vision of Viksit Bharat 2047.

Keywords : Artificial Intelligence, Digital Transformation, Commerce, Management, Viksit Bharat 2047, Business Analytics, Innovation, Financial Inclusion.

References :

1. Brynjolfsson, E., & McAfee, A. (2018). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. New York: W.W. Norton & Company.
2. Government of India. (2023). Digital India Programme Report. Ministry of Electronics and Information Technology, New Delhi.
3. Kaplan, A., & Haenlein, M. (2019). Siri, Siri in my hand: Who’s the fairest in the land? Business Horizons, 62(1), 15–25.
4. Kumar, V. (2022). Impact of Artificial Intelligence on Commerce and Management. International Journal of Research in Commerce and Management, 11(4), 45–52.
5. NITI Aayog. (2021). Responsible AI for All: Strategy for India. Government of India, New Delhi.
6. OECD. (2022). Artificial Intelligence in Business and Industry. Paris: OECD Publications.
7. Porter, M. E., & Heppelmann, J. E. (2015). How smart connected products are transforming companies. Harvard Business Review, 93(10), 96–114.
8. Reserve Bank of India. (2023). Report on Trends and Progress of Banking in India. Mumbai: RBI Publications.
9. Sharma, P., & Singh, R. (2024). Digital Transformation and Economic Development in India. Journal of Commerce and Management Studies, 8(2), 60–72.
10. World Economic Forum. (2023). Future of Jobs Report. Geneva: WEF Publications.