Authors : Mimi Engriani Nuryadin; Savitri Hendra Dewi; Amalia Mustika;

Volume/Issue : Volume 5 - 2020, Issue 12 - December

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3hUj6Fx

Abstract : Instagram is one of the most widely used social media today, due to increasingly advanced technological developments. The research uses quantitative approach. The questionarry distributed by google form and face to face with 100 urban teenagers as respondents who live in Jakarta city. The result of this research that 80 % of the teenagers almost agree if using Instagram can help find out information about homestay in the tourist village area. 92% respondents agree if sharing photos / videos of a homestay in instagram can attract consumers to stay. Approximately 58% respondents said positive way to confirm that using hashtag can help to find a homestay out. The result of this research for gender, young female used on Instagram more than young male did, mostly to look at posts. 92% teenager agree if sharing photos or videos of a homestay in instagram can attract them to stay

Keywords : Instagram, Homestay, Tourist Village.