Authors : Dr. Umakanth. S; Pranav M S; Swaraj Patra; Ashwini N T; leena Daga

Volume/Issue : Volume 10 - 2025, Issue 3 - March

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DOI : https://doi.org/10.38124/ijisrt/25mar1525

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Abstract : This study explores the psychological factors influencing the effectiveness of short-span media in delivering financial education to Generation Z. As digital natives, Gen Z engages with brief, visually engaging content, requiring an understanding of how these formats impact financial literacy and decision-making. The age distribution of the 179 survey respondents revealed a skewed demographic, with ages ranging from 7 to 48 years. Notably, the largest group was 19 years old, representing 34.6% (62 individuals) of the total participants. The second most frequent age was 22, accounting for 15.1% (27 individuals). Other age groups showed significantly lower representation, with most falling below 10% of the responses, indicating a concentration of participants within the late teens and early twenties.

Keywords : Short-Span Media, Immediate Gratification, Decision-Making Abilities, Psychological Factors, Financial Literacy.

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