Authors :
Rudy Tanjung Herlambang; Dr. Sri Hartono, MM
Volume/Issue :
Volume 5 - 2020, Issue 8 - August
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3id7OLP
DOI :
10.38124/IJISRT20AUG678
Abstract :
This research was conducted to analyze the
effect of Price, Perceived Quality, and Promotion on
Purchase Intention on Honda Vario 150CC products
with Intervening Brand Trust at PT Wahawa Makmur
Sejati. The data used in this study is questionnaire data
taken from 200 respondents using convenience
sampling. Meanwhile, the data analysis was performed
using quantitative statistics using Structural Equation
Modeling (SEM) assisted by LISREL version 9.2
software. The results showed that Price, Perceiveds of
Quality and Promotion had a significant effect on
Brand Trust, and also Brand Trust had a significant
effect on Consumer Purchase Intention. In the research
results, the direct and indirect relationship, both Price,
Perceived of Quality and Promotion, directly have a
significant effect on the purchase intention of Vario
150CC. However, the variable Price and Perceived
Quality indirectly through Brand Trust does not have a
significant effect on consumer Purchase Intention. The
results of this research can be used as a reference both
academically and practically in implementation
management by PT WAHANA MAKMUR SEJATI.
Keywords :
Price, Perceived Quality, Promotion, Brand Trust, Purchase Intention
This research was conducted to analyze the
effect of Price, Perceived Quality, and Promotion on
Purchase Intention on Honda Vario 150CC products
with Intervening Brand Trust at PT Wahawa Makmur
Sejati. The data used in this study is questionnaire data
taken from 200 respondents using convenience
sampling. Meanwhile, the data analysis was performed
using quantitative statistics using Structural Equation
Modeling (SEM) assisted by LISREL version 9.2
software. The results showed that Price, Perceiveds of
Quality and Promotion had a significant effect on
Brand Trust, and also Brand Trust had a significant
effect on Consumer Purchase Intention. In the research
results, the direct and indirect relationship, both Price,
Perceived of Quality and Promotion, directly have a
significant effect on the purchase intention of Vario
150CC. However, the variable Price and Perceived
Quality indirectly through Brand Trust does not have a
significant effect on consumer Purchase Intention. The
results of this research can be used as a reference both
academically and practically in implementation
management by PT WAHANA MAKMUR SEJATI.
Keywords :
Price, Perceived Quality, Promotion, Brand Trust, Purchase Intention
