Analysis of the Implementation of Corporate Social Responsibility and Branding Strategy through Employee Engagement in Organizational Performance (STUDY ON KALLA TOYOTA SOPPENG BRANCH)


Authors : Kasmirandi; Idayanti Nursyamsi; Ria Mardiana

Volume/Issue : Volume 7 - 2022, Issue 5 - May

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3uuQ86H

DOI : https://doi.org/10.5281/zenodo.6766971

Abstract : This study aims to analyze the effect of (1) corporate social responsibility on employee engagement, (2) branding strategy on employee engagement, (3) employee engagement on organizational performance, (4) corporate social responsibility on organizational performance, (5) branding strategy on organizational performance, (6) corporate social responsibility on organizational performance through employee engagement, and (7) branding strategy on organizational performance through employee engagement.

Keywords : Corporate Social Responsibility, Branding Strategy, Employee Engagement, and Organizational Performance.

This study aims to analyze the effect of (1) corporate social responsibility on employee engagement, (2) branding strategy on employee engagement, (3) employee engagement on organizational performance, (4) corporate social responsibility on organizational performance, (5) branding strategy on organizational performance, (6) corporate social responsibility on organizational performance through employee engagement, and (7) branding strategy on organizational performance through employee engagement.

Keywords : Corporate Social Responsibility, Branding Strategy, Employee Engagement, and Organizational Performance.

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