Analysis of The Effect of The Selling Prices Gold LM on Sales with Distribution Costs and Promotion Costs as Mediation Variables at PT. Antam Tbk UBPP LM


Authors : Ade Prasetyo, Guswand, Imam Wibowo

Volume/Issue : Volume 5 - 2020, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2yyoED3

The trend of the gold sales of PT Antam Tbk UBPP LM from 2011 to 2016 tend to decrease even though the selling price, distribution costs and promotion costs trend tend to increase. It is necessary to do research to find out the extent of the effect of these variables to influence sales. The research was carried out by using the gold sales, distribution cost and promotion costs data based on marketing and financial reports. In this research, distribution costs and promotion costs are used as mediating variables. The results of this research provide information that the selling price contributes significantly to influence the direct sales without going through distribution costs or promotion costs.

Keywords : Sales, Selling Price, Distribution Cost, Promotion Cost, And Mediation Variable.

CALL FOR PAPERS


Paper Submission Last Date
31 - May - 2022

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe