Authors :
Darlius, S.E.; Dr. Mirza, S.T., M.M
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3Sf9zuI
DOI :
https://doi.org/10.5281/zenodo.7659260
Abstract :
This study aims to analyze the influence of
halal products, packaging, motivation, price and brand
image on the consumer's purchase decision and the
implications for repurchasing multivitamin R edoxon. In
this study there are five independent variables namely
Halal Products, Packaging, Motivation, Price and Brand
Image and the dependent variables are purchase decision
dan and repurchase. Data collection was carried out by
distributing questionnaires to the research sample. The
samples in this study were 120 people who were
consumers of redoxon multivitamins located in DKI
Jakarta. Based on the analysis and testing of the
hypothesis, it was found that the purchase decision of
Redoxon multivitamins in DKI Jakarta was significantly
influenced by product halalness, packaging, and
motivation, while the effect on price and brand image was
not significant. Furthermore, consumption decisions have
a significant positive effect on Redoxon multivitamin
repurchasing in DKI Jakarta.
Keywords :
Halal Products, Packaging, Motivation, Price, Repurchase, and Purchase Decision.
This study aims to analyze the influence of
halal products, packaging, motivation, price and brand
image on the consumer's purchase decision and the
implications for repurchasing multivitamin R edoxon. In
this study there are five independent variables namely
Halal Products, Packaging, Motivation, Price and Brand
Image and the dependent variables are purchase decision
dan and repurchase. Data collection was carried out by
distributing questionnaires to the research sample. The
samples in this study were 120 people who were
consumers of redoxon multivitamins located in DKI
Jakarta. Based on the analysis and testing of the
hypothesis, it was found that the purchase decision of
Redoxon multivitamins in DKI Jakarta was significantly
influenced by product halalness, packaging, and
motivation, while the effect on price and brand image was
not significant. Furthermore, consumption decisions have
a significant positive effect on Redoxon multivitamin
repurchasing in DKI Jakarta.
Keywords :
Halal Products, Packaging, Motivation, Price, Repurchase, and Purchase Decision.