Analysis of the Customer Satisfaction in Online Marketing-A Study

Authors : Prof. K.Sathya, S.Preethi,Dr. V.Balakrishnan

Volume/Issue : Volume 2 - 2017, Issue 6 - June

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Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks. The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales. India stands at fourth place with 92 million internet users in 2016. Online marketing is becoming increasingly important to small businesses of all types. Online marketing is also a time and money saver in other ways. The proliferation of web-enabled smart phones has done nothing, but accelerates this development. The Internet became another channel via which companies can market their offerings successfully. The Internet used by more than 170 million people only in the United States. It is helping the investigator in providing answers to various kinds of social/economic questions. After collecting and analysis of the data, the researcher has to accomplish the task of drawing inferences.

Keywords : Customer awareness of various brands, Customer purchases satisfaction of online product and Gender of Respondent.


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