Authors :
Alqardio Fristly; Dadang Gunawan
Volume/Issue :
Volume 7 - 2022, Issue 5 - May
Google Scholar :
https://bit.ly/3IIfn9N
DOI :
https://doi.org/10.5281/zenodo.6609462
Abstract :
The coronavirus (COVID-19) pandemic began
to infect several countries in the world, one of them
Indonesia. The government of Indonesia implements on
physical distancing to preventif coronavirus (COVID-19)
and implementation health protocols. Refer to the policy
has impact of activities outside such as prohibited
gatherings and cause a crowd. Activities that are usually
carried out outside are shifted to work form home. During
work from home some people prefer to spend that time
watching a Netflix streaming services, when their rest the
time. During the coronavirus (COVID-19) pandemic, that
Netflix streaming services is often used by the public so it
becomes an opportunity to collaborate with Telco
Operators in Indonesia such are PT. Telkomsel, PT. XLAxiata and Indosat Ooredoo. Each of these operators
trying to attracting subcsribers Netflix with special
attention, such as providing various internet quota
packages for Netflix streaming services. As time goes on in
2021, activities that are required work from home are
slowly not being implemented and some activities are
allowed to be carried out outside from home. What is the
strategy in dealing with these conditions and how to attract
Netflix Subscribers, especially in Indonesia, through Telco
Operators such are PT. Telkomsel, PT. XL-Axiata, and
Indosat Ooredoo. Therefore, this study uses the Porter’s 5
Forces method by analyzing Telco Operators in attracting
Netflix subscribers in Indonesia. By mapping similar
competition, suppliers bargaining power and
opportunities for Telco Operators to attract Netflix
subscribers. The results of this study use Porter’s 5 Forces
Telco Operators to attracting Netflix subscribers with a
competitive advantage from the pressure of threats of new
entrants and similar competitors, as an indicator of the
strategy in the form of a product differentiation approach,
and as well as collaboration between Netflix and Telco
Operators in Indonesia.
Keywords :
Video Streaming Services; Netflix, Porter’s 5 Forces
The coronavirus (COVID-19) pandemic began
to infect several countries in the world, one of them
Indonesia. The government of Indonesia implements on
physical distancing to preventif coronavirus (COVID-19)
and implementation health protocols. Refer to the policy
has impact of activities outside such as prohibited
gatherings and cause a crowd. Activities that are usually
carried out outside are shifted to work form home. During
work from home some people prefer to spend that time
watching a Netflix streaming services, when their rest the
time. During the coronavirus (COVID-19) pandemic, that
Netflix streaming services is often used by the public so it
becomes an opportunity to collaborate with Telco
Operators in Indonesia such are PT. Telkomsel, PT. XLAxiata and Indosat Ooredoo. Each of these operators
trying to attracting subcsribers Netflix with special
attention, such as providing various internet quota
packages for Netflix streaming services. As time goes on in
2021, activities that are required work from home are
slowly not being implemented and some activities are
allowed to be carried out outside from home. What is the
strategy in dealing with these conditions and how to attract
Netflix Subscribers, especially in Indonesia, through Telco
Operators such are PT. Telkomsel, PT. XL-Axiata, and
Indosat Ooredoo. Therefore, this study uses the Porter’s 5
Forces method by analyzing Telco Operators in attracting
Netflix subscribers in Indonesia. By mapping similar
competition, suppliers bargaining power and
opportunities for Telco Operators to attract Netflix
subscribers. The results of this study use Porter’s 5 Forces
Telco Operators to attracting Netflix subscribers with a
competitive advantage from the pressure of threats of new
entrants and similar competitors, as an indicator of the
strategy in the form of a product differentiation approach,
and as well as collaboration between Netflix and Telco
Operators in Indonesia.
Keywords :
Video Streaming Services; Netflix, Porter’s 5 Forces
