Analysis of Telco Operators in Attracting Netflix Subscribers in Indonesia Using Porter’s 5 Forces


Authors : Alqardio Fristly; Dadang Gunawan

Volume/Issue : Volume 7 - 2022, Issue 5 - May

Google Scholar : https://bit.ly/3IIfn9N

DOI : https://doi.org/10.5281/zenodo.6609462

The coronavirus (COVID-19) pandemic began to infect several countries in the world, one of them Indonesia. The government of Indonesia implements on physical distancing to preventif coronavirus (COVID-19) and implementation health protocols. Refer to the policy has impact of activities outside such as prohibited gatherings and cause a crowd. Activities that are usually carried out outside are shifted to work form home. During work from home some people prefer to spend that time watching a Netflix streaming services, when their rest the time. During the coronavirus (COVID-19) pandemic, that Netflix streaming services is often used by the public so it becomes an opportunity to collaborate with Telco Operators in Indonesia such are PT. Telkomsel, PT. XLAxiata and Indosat Ooredoo. Each of these operators trying to attracting subcsribers Netflix with special attention, such as providing various internet quota packages for Netflix streaming services. As time goes on in 2021, activities that are required work from home are slowly not being implemented and some activities are allowed to be carried out outside from home. What is the strategy in dealing with these conditions and how to attract Netflix Subscribers, especially in Indonesia, through Telco Operators such are PT. Telkomsel, PT. XL-Axiata, and Indosat Ooredoo. Therefore, this study uses the Porter’s 5 Forces method by analyzing Telco Operators in attracting Netflix subscribers in Indonesia. By mapping similar competition, suppliers bargaining power and opportunities for Telco Operators to attract Netflix subscribers. The results of this study use Porter’s 5 Forces Telco Operators to attracting Netflix subscribers with a competitive advantage from the pressure of threats of new entrants and similar competitors, as an indicator of the strategy in the form of a product differentiation approach, and as well as collaboration between Netflix and Telco Operators in Indonesia.

Keywords : Video Streaming Services; Netflix, Porter’s 5 Forces

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