Authors : Nurul Amelia; Afriapollo Syafarudin

Volume/Issue : Volume 10 - 2025, Issue 2 - February

Google Scholar : https://tinyurl.com/4h8pdatj

Scribd : https://tinyurl.com/4b2fuhbj

DOI : https://doi.org/10.38124/ijisrt/25feb1536

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This research examines sustainable fisheries marketing strategies and their role in achieving Sustainable Development Goals (SDGs), with a focus on integrating SDGs into fishery product marketing practices. The study addresses the global challenge of overfishing and declining fish populations through a quantitative approach, surveying middle-up management personnel at PT. XYZ. Using Structural Equation Modeling with Partial Least Square analysis, the research investigates the relationships between fish stock measurement, ecosystem impact assessment, and local community welfare in sustainable marketing practices. The findings demonstrate significant positive relationships between these environmental and social factors with sustainable marketing practices, which in turn influence SDG integration in the fisheries sector. The research contributes theoretically to sustainable marketing model development in fisheries and provides practical recommendations for industry stakeholders and policymakers. Results emphasize the importance of integrating environmental, social, and economic aspects in fisheries marketing strategies to achieve sustainable development objectives.

Keywords : Sustainable Marketing, Sustainable Development Goals, Fish Stock Measurement, Ecosystem Impact, Community Welfare.

References :

1. Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D., & Overy, P. (2016). Sustainability-oriented innovation: A systematic review. International Journal of Management Reviews, 18(2), 180-205.
2. Alfaris, R. D., & Rustam, R. (2023). Pencapaian tujuan pembangunan berkelanjutan (SDGs) ke-8: Studi kasus di Jawa Tengah. Jurnal Ekonomi Pembangunan, 2(2), 493-500.
3. Beveridge, M., & Phillips, M. (2016). Aquaculture and sustainability: An overview. Journal of Sustainable Development, 15(2), 274-286.
4. Creswell, J. W. (2010). Research design: Pendekatan kualitatif, kuantitatif, dan mixed. Yogyakarta: Pustaka Pelajar.
5. FAO. (2021). The State of World Fisheries and Aquaculture 2020. Rome: Food and Agriculture Organization.
6. Ghozali, I., & Latan, H. (2015). Partial least squares konsep, teknik, dan aplikasi menggunakan program
7. Jentoft, S., & Chuenpagdee, R. (2009). Fisheries and coastal governance as a wicked problem. Marine Policy, 33, 553-560.
8. Kotler, P. (2021). Marketing management (16th ed.). Pearson Education.
9. Pauly , D., & Maclean, J. (2019). In a Perfect Ocean The State Of Fisheries And Ecosystems In The North Atlantic Ocean
10. Pauly, D., & Zeller, D. (2016). Catch reconstructions reveal that global marine fisheries catches are higher than reported and declining. Nature Communications, 7, 1-9.
11. Thomson, K., & Sneddon, C. (2017). Building sustainable communities through sustainable fishing practices. Marine Policy, 76, 88-95.
12. Tinonetsana, F. (2024). Integration of sustainability marketing into business strategies: Challenges during adoption. Research in Business & Social Science, 13(2), 23-30.