Authors :
Yohanda Andreas H, Dr. Djumarno, MBA.
Volume/Issue :
Volume 4 - 2019, Issue 5 - May
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://bit.ly/2YXSeK1
Abstract :
In keeping up with the development and changes in the existing industrial world, the implementation of marketing strategies always have to be updated. In order to meet the customers’ satisfaction, quality of service and trust from the company or bank are very important. Therefore, it has an impact on customer loyalty. This study aims to analyze service quality and trust in the satisfaction that have an impact on customer loyalty.
Keywords :
Service Quality, Trust, Satisfaction, and Customer Loyalty. Paper
In keeping up with the development and changes in the existing industrial world, the implementation of marketing strategies always have to be updated. In order to meet the customers’ satisfaction, quality of service and trust from the company or bank are very important. Therefore, it has an impact on customer loyalty. This study aims to analyze service quality and trust in the satisfaction that have an impact on customer loyalty.
Keywords :
Service Quality, Trust, Satisfaction, and Customer Loyalty. Paper
