Analysis of Product and Service Quality, as Well as Price Perception of the Acepresso Brand on Repurchase Intention Mediated by Customer Satisfaction (Case Study of ACEPresso Brand at Kawan Lama Building)


Authors : Marta Dewinta; Dudi Permana

Volume/Issue : Volume 8 - 2023, Issue 2 - February

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3FgIhiv

DOI : https://doi.org/10.5281/zenodo.7696158

Using information from a customer survey at ACEPresso in the Kawan Lama Building, this study examines the connections between product quality, service quality, price perception, customer satisfaction, and r21`epurchase plans in the Indonesian coffee industry. The findings demonstrate that consumer satisfaction is positively and significantly impacted by both product and service quality, but not by price perception. Additionally, customer satisfaction serves as a mediator between product quality and service quality and repurchase intentions and has a positive and significant impact on repurchase intentions. These results offer Indonesian coffee companies useful information on how to raise client satisfaction levels and encourage repeat business.

Keywords : Service Quality, Product Quality, Price Perception, Customer Satisfaction, Re-Purchase Intention.

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