Authors :
Marta Dewinta; Dudi Permana
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3FgIhiv
DOI :
https://doi.org/10.5281/zenodo.7696158
Abstract :
Using information from a customer survey at
ACEPresso in the Kawan Lama Building, this study
examines the connections between product quality, service
quality, price perception, customer satisfaction, and
r21`epurchase plans in the Indonesian coffee industry. The
findings demonstrate that consumer satisfaction is
positively and significantly impacted by both product and
service quality, but not by price perception. Additionally,
customer satisfaction serves as a mediator between
product quality and service quality and repurchase
intentions and has a positive and significant impact on
repurchase intentions. These results offer Indonesian
coffee companies useful information on how to raise client
satisfaction levels and encourage repeat business.
Keywords :
Service Quality, Product Quality, Price Perception, Customer Satisfaction, Re-Purchase Intention.
Using information from a customer survey at
ACEPresso in the Kawan Lama Building, this study
examines the connections between product quality, service
quality, price perception, customer satisfaction, and
r21`epurchase plans in the Indonesian coffee industry. The
findings demonstrate that consumer satisfaction is
positively and significantly impacted by both product and
service quality, but not by price perception. Additionally,
customer satisfaction serves as a mediator between
product quality and service quality and repurchase
intentions and has a positive and significant impact on
repurchase intentions. These results offer Indonesian
coffee companies useful information on how to raise client
satisfaction levels and encourage repeat business.
Keywords :
Service Quality, Product Quality, Price Perception, Customer Satisfaction, Re-Purchase Intention.
