Analysis of Operational Strategy Development to Achieve Competitive Advantage


Authors : Elyakim Tande Padang; Nuraeni Kadir; Muhammad Ismail

Volume/Issue : Volume 8 - 2023, Issue 7 - July

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/45zrb38p

DOI : https://doi.org/10.5281/zenodo.8194919

Abstract : The purpose of this study is to describe the company's operational activities through the operational aspects of PT. Garda Total Securindo. Furthermore, SWOT analysis is used to develop the right operational strategy for PT. Garda Total Securindo. The results of this study indicate, by using a SWOT analysis, the right business strategy for PT. Garda Total Securindo is focused on the best value. This study shows that PT. Garda Total Securindo is influenced by 2 strengths, 2 weaknesses, 2 opportunities and 1 threat.

Keywords : Operational Strategy; Competitive Advantage; SWOT.

The purpose of this study is to describe the company's operational activities through the operational aspects of PT. Garda Total Securindo. Furthermore, SWOT analysis is used to develop the right operational strategy for PT. Garda Total Securindo. The results of this study indicate, by using a SWOT analysis, the right business strategy for PT. Garda Total Securindo is focused on the best value. This study shows that PT. Garda Total Securindo is influenced by 2 strengths, 2 weaknesses, 2 opportunities and 1 threat.

Keywords : Operational Strategy; Competitive Advantage; SWOT.

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