An Economic Analysis of Price Spread, Produer’s Share in Consumer’s Rupee and Marketing Efficiency of Cotton in Warangal District of Telangana


Authors : Jakkireddy Rajashekar Reddy, Dr. Sanjay Kumar, Dr. A. K. Rai.

Volume/Issue : Volume 4 - 2019, Issue 5 - May

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2WpD8zd

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of Cotton in Telangana state. The study was carried out in Warangal district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected and analyzed. The data were collected using well structured questionnaires from three different marketing channels Channel-I: Producer-Consumer, Channel-II: Producer- Trader- Retailer- Consumer, Channel-III: Producer-Cooperatives- Wholesaler/Commission agent- Retailer- Consumer. Then the data is analyzed using tabulation method along with statistical tool.The marketing cost and marketing margin were increased with increase in number of intermediaries.

Keywords : Cotton, Price Spread, Producer’s Share in Consmer’s Rpee Marketing Efficiency.

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