Authors :
Oky Friska; Anwar Deli, Romano
Volume/Issue :
Volume 7 - 2022, Issue 3 - March
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3KA5o8h
DOI :
https://doi.org/10.5281/zenodo.6452101
Abstract :
Coffee processing in Aceh Jaya Regency is
still limited to processing roasted coffee and coffee
grounds are said to be modern and the marketing
system for coffee products is still simple. Processing
entrepreneurs and market opportunities are still
around the business area with a limited number
according to consumer demand. Pricing is still
influenced by agents and wholesalers because farmers
have to sell their products in bulk due to access to
capital needed by farmers. This study aims to calculate
the marketing efficiency of robusta coffee and calculate
the added value obtained from the perpetrators of the
Robusta coffee commodity in Aceh Jaya Regency. The
research used survey method in conducting data, the
population of this study is robusta coffee farmers. The
results of the research for marketing efficiency,
marketing channel II is more efficient when compared
to marketing channel II. This is because in the
marketing channel I, there are two institutions involved
before it reaches the final consumer. As for the added
value, the roasting coffee processing process gets a
moderate added value, and the coffee powder
processing process has less added value.
Keywords :
Efficiency, Marketing, Added Value, Robusta Coffee.
Coffee processing in Aceh Jaya Regency is
still limited to processing roasted coffee and coffee
grounds are said to be modern and the marketing
system for coffee products is still simple. Processing
entrepreneurs and market opportunities are still
around the business area with a limited number
according to consumer demand. Pricing is still
influenced by agents and wholesalers because farmers
have to sell their products in bulk due to access to
capital needed by farmers. This study aims to calculate
the marketing efficiency of robusta coffee and calculate
the added value obtained from the perpetrators of the
Robusta coffee commodity in Aceh Jaya Regency. The
research used survey method in conducting data, the
population of this study is robusta coffee farmers. The
results of the research for marketing efficiency,
marketing channel II is more efficient when compared
to marketing channel II. This is because in the
marketing channel I, there are two institutions involved
before it reaches the final consumer. As for the added
value, the roasting coffee processing process gets a
moderate added value, and the coffee powder
processing process has less added value.
Keywords :
Efficiency, Marketing, Added Value, Robusta Coffee.
