Amazon Product Recommendation System using SVD Algorithm


Authors : Manne. Lahari; Maddu. Devi Prasanna; Eluri. Naveena Kumari; P.Srinu Vasarao

Volume/Issue : Volume 9 - 2024, Issue 3 - March

Google Scholar : https://tinyurl.com/5n8jzc3y

Scribd : https://tinyurl.com/3rt7ejrk

DOI : https://doi.org/10.5281/zenodo.10797008

Abstract : Amazon is the world's largest retailer by revenue and business. Nearly a third of Amazon's sales come from referrals, accounting for $470 billion of the company's ecommerce revenue in 2021. The program is called recommenders and uses machine learning to select specific features from larger data sets. When there is a lot of filtering, the suggested ideas are often based on what the user has interacted with, purchased, viewed, etc. Matches other similar products. The recommendation engine recommends a product based on this understanding of the user. This is how Amazon's product recommendation engine works. The recommendation engine filters products based on product functionality and user characteristics (for example, find other users who are similar to you and have purchased the product you are looking at or will buy). Amazon's recommendations use different filters to recommend products. Amazon uses various artificial intelligence algorithms to power all aspects of the platform. To enable smart product search on the Internet, the company also uses a proprietary technology called A9. Amazon recently updated its A9 algorithm, now called the A10 algorithm. The update changes many aspects of the product's functionality, shifting the focus of the product to the buyer's behaviour. Machine learning algorithms in recommendations generally fall into two groups: contextual methods and collaborative filtering. Affiliate marketing is the most common way to make online recommendations. It is "collaborative" because it predicts a customer's preferences based on other customers. A better way would be to recommend the product based on the relationship between the products and not on the customer's consistency. Through user interaction, Amazon.com visitors are matched with other customers with similar purchasing history and personalized recommendations are provided. Come and see. There are many ways to create a unified consensus model. Machine learning algorithms such as SVD and Top-k are used to find the most popular products.

Keywords : Recommendation System, Filtering Techniques, Artificial Intelligent Algorithms, A9 Algorithm, A10 Algorithm, Content-Based Filtering, Collaborative Filtering, SVD, Top-K.

Amazon is the world's largest retailer by revenue and business. Nearly a third of Amazon's sales come from referrals, accounting for $470 billion of the company's ecommerce revenue in 2021. The program is called recommenders and uses machine learning to select specific features from larger data sets. When there is a lot of filtering, the suggested ideas are often based on what the user has interacted with, purchased, viewed, etc. Matches other similar products. The recommendation engine recommends a product based on this understanding of the user. This is how Amazon's product recommendation engine works. The recommendation engine filters products based on product functionality and user characteristics (for example, find other users who are similar to you and have purchased the product you are looking at or will buy). Amazon's recommendations use different filters to recommend products. Amazon uses various artificial intelligence algorithms to power all aspects of the platform. To enable smart product search on the Internet, the company also uses a proprietary technology called A9. Amazon recently updated its A9 algorithm, now called the A10 algorithm. The update changes many aspects of the product's functionality, shifting the focus of the product to the buyer's behaviour. Machine learning algorithms in recommendations generally fall into two groups: contextual methods and collaborative filtering. Affiliate marketing is the most common way to make online recommendations. It is "collaborative" because it predicts a customer's preferences based on other customers. A better way would be to recommend the product based on the relationship between the products and not on the customer's consistency. Through user interaction, Amazon.com visitors are matched with other customers with similar purchasing history and personalized recommendations are provided. Come and see. There are many ways to create a unified consensus model. Machine learning algorithms such as SVD and Top-k are used to find the most popular products.

Keywords : Recommendation System, Filtering Techniques, Artificial Intelligent Algorithms, A9 Algorithm, A10 Algorithm, Content-Based Filtering, Collaborative Filtering, SVD, Top-K.

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