Authors :
Hansika Jain
Volume/Issue :
Volume 8 - 2023, Issue 6 - June
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/3h4m6963
DOI :
https://doi.org/10.5281/zenodo.8103958
Abstract :
It is to describe and develop a conceptual
framework for research in trends in digital marketing that
showcase the key points in the process of marketing as well
as in the marketing strategy process where digital
upbringing technologies are having and will have a
revelatory impact. Using the framework we are organizing
the development and surviving research all around the
elements and touch points that comprise the framework
and review that the research literature in its widely
defined digital space marketing. We are outlining the
evolving issues and in around the key points and the
associated questions for the future research. Finally, we
are integrating these identified questions and try to set a
research agenda for future research in trend of digital
marketing for the examination of the issues from the
perception of the firm.
It is to describe and develop a conceptual
framework for research in trends in digital marketing that
showcase the key points in the process of marketing as well
as in the marketing strategy process where digital
upbringing technologies are having and will have a
revelatory impact. Using the framework we are organizing
the development and surviving research all around the
elements and touch points that comprise the framework
and review that the research literature in its widely
defined digital space marketing. We are outlining the
evolving issues and in around the key points and the
associated questions for the future research. Finally, we
are integrating these identified questions and try to set a
research agenda for future research in trend of digital
marketing for the examination of the issues from the
perception of the firm.
