Authors :
Dr. Nitin Vyas; Barjesh Kumari; Pankaj Sharma
Volume/Issue :
Volume 9 - 2024, Issue 3 - March
Google Scholar :
https://tinyurl.com/3yb8npkx
Scribd :
https://tinyurl.com/462ydfzk
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAR225
Abstract :
This research paper investigates the state of
adventure tourism in Himachal Pradesh’s Bilaspur
district, employing the NIRVANA framework for
assessment and strategic development. The assessment and
planning process within this framework aims to cultivate a
state of perfect peace and happiness akin to "Nirvana'' by
fostering sustainable development practices. Through a
broad analysis of Bilaspur's adventure tourism potential,
encompassing Natural Resources and Geography;
Infrastructure, Accessibility, and Investment; Risk,
Regulation, and Marketing; Visitor Experience
Management; Community Engagement; Sustainability
and Conservation; collaboration; and monitoring thereof.
Utilizing a combination of destination survey,
secondary research, data extraction from published
sources, and primary data acquisition from authorities,
practitioners, and subject experts of the region this study
was analyzed within the specified framework. Findings
indicate Bilaspur's rich natural landscapes and existing
adventure infrastructure, such as paragliding sites and
water sports complexes, position it as a promising
adventure tourism destination. However, challenges in
investment, risk management, market understanding, and
marketing persist. Recommendations include enhancing
infrastructure, diversifying investment sources, improving
risk management practices, and implementing targeted
marketing strategies. The study contributes to the
understanding of adventure tourism development,
emphasizing the need for a balanced approach that
respects natural and cultural heritage while promoting
sustainable and innovative practices.
Keywords :
Adventure Tourism, Tourism Development, Challenges, Growth Prospects.
This research paper investigates the state of
adventure tourism in Himachal Pradesh’s Bilaspur
district, employing the NIRVANA framework for
assessment and strategic development. The assessment and
planning process within this framework aims to cultivate a
state of perfect peace and happiness akin to "Nirvana'' by
fostering sustainable development practices. Through a
broad analysis of Bilaspur's adventure tourism potential,
encompassing Natural Resources and Geography;
Infrastructure, Accessibility, and Investment; Risk,
Regulation, and Marketing; Visitor Experience
Management; Community Engagement; Sustainability
and Conservation; collaboration; and monitoring thereof.
Utilizing a combination of destination survey,
secondary research, data extraction from published
sources, and primary data acquisition from authorities,
practitioners, and subject experts of the region this study
was analyzed within the specified framework. Findings
indicate Bilaspur's rich natural landscapes and existing
adventure infrastructure, such as paragliding sites and
water sports complexes, position it as a promising
adventure tourism destination. However, challenges in
investment, risk management, market understanding, and
marketing persist. Recommendations include enhancing
infrastructure, diversifying investment sources, improving
risk management practices, and implementing targeted
marketing strategies. The study contributes to the
understanding of adventure tourism development,
emphasizing the need for a balanced approach that
respects natural and cultural heritage while promoting
sustainable and innovative practices.
Keywords :
Adventure Tourism, Tourism Development, Challenges, Growth Prospects.
