Augmented reality (AR) works on integration of digital content with real-world object in real time. Enhanced reality allows direct access in real time to implicit and context-related information. Enhanced reality enhances our understanding of the world through the enrichment of the true environments of what we see, feel and hear. With every passing year, the e-commerce industry grows rapidly today. With the advent of increased market reality, not only e-commerce companies, but other enterprises can be regarded as at the queue to give their customers the greatest experience using technology. The notion of Augmented reality has been of considerable benefit to the firms as they help present the customer with a real time experience of the product to their customers and thereby lessening the dilemma that the customer experienced earlier. Enhanced reality applications can do a lot to eliminate ecommerce purchases' uncertainty. They let buyers visualize the product in the context of their physical space. This understanding is possible through structured analysis of present AR technology and the following research papers and how features including Model Rendering , Target Detection ,Dynamic contextualization affect the user experience.

Keywords : Shopping , AR , Solution Approach, Model Rendering , Target Detection ,Dynamic Contextualization.