Authors : P. Naseema; C. Viswanatha Reddy

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/5n7jcte8

Scribd : https://tinyurl.com/4vn89p9c

DOI : https://doi.org/10.38124/ijisrt/25dec1349

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Abstract : The mutual fund industry has emerged as a significant investment avenue for individual investors by offering diversification, professional management, and liquidity. The present study aims to analyse the satisfaction levels of mutual fund investors in the Kurnool District of Andhra Pradesh and to identify the major factors influencing their investment satisfaction. The study examines investor awareness, investment objectives, risk perception, fund performance, transparency, and the quality of services provided by mutual fund companies and intermediaries. Primary data were collected from mutual fund investors in Kurnool district through a structured questionnaire, and the data was analysed using descriptive and appropriate inferential statistical tools. The results reveal that investor satisfaction is largely driven by consistent returns, ease of transactions, timely information disclosure, and effective advisory services, while dissatisfaction arises due to market fluctuations, inadequate product knowledge, and lack of personalised guidance. The study suggests that enhancing financial literacy, improving communication strategies, and strengthening investor support services can significantly improve investor satisfaction and encourage long-term investment in mutual funds.

Keywords : Mutual Funds; Investor Satisfaction; Risk Perception; Fund Performance; Investor Awareness; Service Quality; Investment Behaviour; Kurnool District; Andhra Pradesh.

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