The uncontrolled spread of Covid-19 pandemic seriously affected the whole world. The borders of nation closed and declared lockdown. During this time the economy is going in to recession and whole world is suffering from the emerged pandemic. The consumer buying decision is changed from Pre Covid period though the changes in the buying decisions of consumers is not easily predicted. The demand for hygiene product went up and consumers became more health conscious than before and they choose more health quality product. It became interesting to explore how covid 19 pandemic affect people buying decision. The main scope of the present study is to ascertain if there is any change in consumer buying behaviour between pre covid and post covid periods. This study is help to analysis if people are more health conscious during the covid time. The primary data is used for the study to collect relevant information. The questionnaire method is used for collecting data. The findings indicated the aspects of price, quality, and health and safety consciousness of the consumers in relation to the spread of Covid-19 virus.

Keywords : Consumer Buying Decision, Covid-19 Pandemic, Food And Hygiene Product Demand, Health Conscious, Price, Quality, Healthy Food And Hygiene Products.