Authors :
Sanchay Gupta
Volume/Issue :
Volume 10 - 2025, Issue 6 - June
Google Scholar :
https://tinyurl.com/yc2kacfa
DOI :
https://doi.org/10.38124/ijisrt/25jun771
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
India, the country with the largest population in the world (according to 2024), possesses an enriching diversity of
culture and heritage such that for every 200km of Indian Soil, the Language and Culture change. (DUBnSUB.com, 2021)
Amid the age of globalisation, digitalisation and the golden decade for India’s growth, ‘Indianization’ is seen on a large
scale, with Handicrafts playing a major role in the process. However, in the US $830.4 Billion Global Handicraft Industry,
India’s market is worth a mere US $4.2775 billion, despite its sheer diversity. This is due to the unorganization in the
sector. A KPMG study for the National Skill Development Corporation estimated that approximately 7.3 million people
depend on Handicrafts and other allied activities as their source of income, with other sources confirming 6.8 million of
them to be Artisans, however, In 2020, 30% of Indian artisans quit their job due to several problems that make it difficult
for them to survive in their trade. These are mainly: Little Visibility in the national Wide Market, Struggle to stay in tune
with new trends and the Unawareness of a Large section of the public regarding the skill of the artisans, the ingenuity of
their techniques and the Natural Beauty of their Products. Solving this is of egregious importance as these harbingers of
cultural exchange boost local and international economies, preserve traditional craftsmanship, open up several employment
opportunities, and promote diversity and unity. Hence, this research was done with the help of a comprehensive analysis of
pre-existing data, in-field research of defined areas in India, and analysis of competitors in the market, to understand these
issues better and to propose a solution to them in the form of a Pan-India Marketplace, ‘PROJECT SANSKRITI’ that not
only helps artisans increase their business, such that they act as competition in the handicraft market, but also solves a
key issue of accessing these handicrafts that the public faces; along with an analysis of its impacts after all appreciating and
preserving handicrafts is essential to maintaining the cultural identity of any locality and supporting artisan communities
worldwide. (imarcgroup, 2023)
Keywords :
Artisans, Handicrafts, Unorganised Sector, Pan-India, Growth, Culture, Indianization, Sanskriti.
References :
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- Indian Handicrafts Market Size, Share, Analysis, Report 2024-2032 | imarcgroup. (n.d.). https://www.imarcgroup.com/india-handicrafts-market#:~:text=The%20India%20handicrafts %20market%20size%20reached%20US%24%204%2C277.5, a%20growth%20rate%20%28 CAGR%29%20of%206.7%25%20during%202024-2032.
- C. (2023, August 23). why are handicrafts important - CraftyThinking. CraftyThinking. https://craftythinking.com/why-are-handicrafts-important/#:~:text=Handicrafts%20boost%20 local%20and%20international%20economies%2C%20providing%20employment, self-expres sion%20and%20cultural%20exchange%2C%20promoting%20diversity%20and%20unity.
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https://catalystaic.org/artisans-in-india-and-their-quest-for-growth-understanding-the-current- set-of-capabilities-among-indian-artisans-to-adopt-digital-technology-solutions/
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India, the country with the largest population in the world (according to 2024), possesses an enriching diversity of
culture and heritage such that for every 200km of Indian Soil, the Language and Culture change. (DUBnSUB.com, 2021)
Amid the age of globalisation, digitalisation and the golden decade for India’s growth, ‘Indianization’ is seen on a large
scale, with Handicrafts playing a major role in the process. However, in the US $830.4 Billion Global Handicraft Industry,
India’s market is worth a mere US $4.2775 billion, despite its sheer diversity. This is due to the unorganization in the
sector. A KPMG study for the National Skill Development Corporation estimated that approximately 7.3 million people
depend on Handicrafts and other allied activities as their source of income, with other sources confirming 6.8 million of
them to be Artisans, however, In 2020, 30% of Indian artisans quit their job due to several problems that make it difficult
for them to survive in their trade. These are mainly: Little Visibility in the national Wide Market, Struggle to stay in tune
with new trends and the Unawareness of a Large section of the public regarding the skill of the artisans, the ingenuity of
their techniques and the Natural Beauty of their Products. Solving this is of egregious importance as these harbingers of
cultural exchange boost local and international economies, preserve traditional craftsmanship, open up several employment
opportunities, and promote diversity and unity. Hence, this research was done with the help of a comprehensive analysis of
pre-existing data, in-field research of defined areas in India, and analysis of competitors in the market, to understand these
issues better and to propose a solution to them in the form of a Pan-India Marketplace, ‘PROJECT SANSKRITI’ that not
only helps artisans increase their business, such that they act as competition in the handicraft market, but also solves a
key issue of accessing these handicrafts that the public faces; along with an analysis of its impacts after all appreciating and
preserving handicrafts is essential to maintaining the cultural identity of any locality and supporting artisan communities
worldwide. (imarcgroup, 2023)
Keywords :
Artisans, Handicrafts, Unorganised Sector, Pan-India, Growth, Culture, Indianization, Sanskriti.
