This study was conducted with the objective of understanding the parent’s predilection factors on choosing the college for their wards. The data was collected from 446 parents from Chennai. The primary data was collected by the research instrument questionnaire and the questionnaire was circulated to the respondents by email. The collected data was edited, coded, tabulated and analysed with the help of statistical tools One way ANOVA and Ranking method. Respondents ranked placement record of the institution as the highest among the given predilection factors, and fee structure was considered the least ranked factor. This study can be expanded to different geographical regions and with more sample size. This would help the colleges to understand about their customer’s need and will help them align their focus towards the needs and facilitate a better teachinglearning environment.

Keywords : Predilection factors, respondents, ANOVA, primary data, colleges.