A Study on Online Shopping Behavior of Consumers

Authors : Dr. R. Selvaraj, S. Nirmala

Volume/Issue : Volume 2 - 2017, Issue 12 - December

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/LFKx3i

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

The study is about to identify the shopping behavior of consumers and also to identify their satisfactory level towards purchase of products through online. Online shopping is the process a customer takes to purchase a service or product over the internet. Since the mid 90s the internet has created countless applications in virtually every aspect of modern human life. The internet is being developed rapidly since two decades, and with relevant digital facilities that is with the help of information technology also being developed worldwide. Internet is changing the customer’s way of shopping and buys goods and a service in this is happening globally. The internet provides unique opportunity for companies to more efficiently reach the existing and potential customer. It used as a main tool for solving the problem. There are many factors which influences the customers to purchase or make them to shop through online. The researcher attempts to find out the factors which influence the customers and their satisfactory level towards online shopping.

Keywords : Consumers Satisfaction Behavior and Statistical Tool For CHI – SQUARE TEST


Paper Submission Last Date
31 - May - 2023

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