A Study on Marketing Strategy used by Private Hospitals in Gujarat


Authors : Lakshya Shah; Harsh Sahalot; Dr. Sushmita Singh

Volume/Issue : Volume 8 - 2023, Issue 2 - February

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3KFDUkc

DOI : https://doi.org/10.5281/zenodo.7680925

Hospitals face numerous challenges in attracting patients and maintaining their loyalty. To increase footfall, hospitals must adopt various marketing strategies, including digital marketing, public relations, and community engagement. This research paper aims to provide a comprehensive analysis of the marketing strategies used by a hospital to increase footfall, and how these strategies impact patient satisfaction and loyalty. The research was conducted by conducting a survey of patients who have recently visited the hospital, and analyzing the data collected from the survey. The results of the survey show that the use of digital marketing, public relations, and community engagement strategies have a significant impact on the increase of footfall. Private hospitals play a crucial role in the healthcare system, and their success depends on effective marketing strategies. This study also aims to examine the marketing strategies used by private hospitals and to analyze their effectiveness in attracting and retaining patients. It also represents recommendations for private hospitals to improve their marketing efforts

Keywords : Satisfaction, Strategies, Marketing, Private Hospitals, Relations, Footfalls, Fidelity, Gujarat.

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Paper Submission Last Date
29 - February - 2024

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