Authors :
Devansh; Dr. Ashish Samarpit Noel
Volume/Issue :
Volume 8 - 2023, Issue 6 - June
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/yayc2ew2
DOI :
https://doi.org/10.5281/zenodo.8084845
Abstract :
The Present study entitled “a study on
marketing of cucumber and post harvest management in
prayagraj district of uttar pradesh.” Was conducted in the
year 2022- 2023 with a sample of 120 respondents. In the
present study it has been revealed the maximum
number of respondents under farm size category
respondents having are under small farmer, followed by
medium farmer, Semi medium farmer, marginal farmer
and large farmer. Under age category maximum
respondents are under young age group, followed by
medium age group and old age group. Under education
category 78 respondents were illiterate out of total
sample and 42 were literate under various category. In
gender category it has been noticed that majorly the men
were involved in the farming as compared to female out
of total selected sample. In caste category maximum
respondents were under general caste category followed
by OBC caste category, and SC/ST category. In family
type category it has been noticed that maximum
respondents were living in nuclear family followed by
respondents living in joint family. In religion category it
has been found maximum of the respondents were
Hindu, followed by Muslim and Christian. In objective
two In channel preference of buying and selling of
cucumber it was revealed that among three channel
majority of respondents were preferring channel -3
followed by channel 2 and channel 1.
Keywords :
Cucumber, Marketing Channels, Price Spread, Marketing Efficiency, Marketing Margin.
The Present study entitled “a study on
marketing of cucumber and post harvest management in
prayagraj district of uttar pradesh.” Was conducted in the
year 2022- 2023 with a sample of 120 respondents. In the
present study it has been revealed the maximum
number of respondents under farm size category
respondents having are under small farmer, followed by
medium farmer, Semi medium farmer, marginal farmer
and large farmer. Under age category maximum
respondents are under young age group, followed by
medium age group and old age group. Under education
category 78 respondents were illiterate out of total
sample and 42 were literate under various category. In
gender category it has been noticed that majorly the men
were involved in the farming as compared to female out
of total selected sample. In caste category maximum
respondents were under general caste category followed
by OBC caste category, and SC/ST category. In family
type category it has been noticed that maximum
respondents were living in nuclear family followed by
respondents living in joint family. In religion category it
has been found maximum of the respondents were
Hindu, followed by Muslim and Christian. In objective
two In channel preference of buying and selling of
cucumber it was revealed that among three channel
majority of respondents were preferring channel -3
followed by channel 2 and channel 1.
Keywords :
Cucumber, Marketing Channels, Price Spread, Marketing Efficiency, Marketing Margin.
