Authors : Atul Chaurasia; Dr. Victoria A. Masih

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/4cmv33m9

DOI : https://doi.org/10.5281/zenodo.8126056

Abstract : The present research entitled "A study on Marketing of Brinjal in Meja Block Prayagraj District of Uttar Pradesh" was carried out during the year 2022-23 in the PRAYAGRAJ district of the Uttar Pradesh State. The major crops grown by the farmers were Brinjal and Wheat in rabi and Paddy in kharif season. The average yield of Brinjal was observed 255.83 quintal per farm level. The average marketable surplus between the different size of farm household (196.31 qtl.). The marketing efficiency in channel I (Producer - Consumers) is 4.06, in channel II (Producer - Retailer - Consumers) is 4.10 and in channel III(Producer - Wholesaler - Retailer - Consumer) is 3.27.The price spread in marketing of Brinjal in channel I (Producer - Consumers) is Rs.160.00 in channel II (Producer - Retailer - Consumers) is Rs. 220.00 and channel III (Producer - Wholesaler - Retailer - Consumer) is Rs.315.05.

Keywords : Marketable Surplus, Marketing efficiency, Price Spread, Producer’s Share Consumer’s