Authors :
Aishwarya Lakhmani, Ekansh Choudhary, Voona Srikar
Volume/Issue :
Volume 5 - 2020, Issue 4 - April
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2z0zB0k
Abstract :
People nowadays are becoming more
financially aware of the various investment options
available be it debt, equity, mutual funds or the highend investment options like portfolio management
system or real estate, etc. Researchers have tried to
study how the behavior of people affects their
investment focusing on each option separately
particularly mutual funds. However, this study
primarily focuses on the need to understand that which
are the deciding factors that play a major role while
selecting from the basket of investment avenues. Also,
this study is done in Lucknow city, India by the means
of collecting primary sources of data through the
distribution of a close-ended questionnaire.
Keywords :
Investment Pattern, Behavior, Factors, Preference. I
People nowadays are becoming more
financially aware of the various investment options
available be it debt, equity, mutual funds or the highend investment options like portfolio management
system or real estate, etc. Researchers have tried to
study how the behavior of people affects their
investment focusing on each option separately
particularly mutual funds. However, this study
primarily focuses on the need to understand that which
are the deciding factors that play a major role while
selecting from the basket of investment avenues. Also,
this study is done in Lucknow city, India by the means
of collecting primary sources of data through the
distribution of a close-ended questionnaire.
Keywords :
Investment Pattern, Behavior, Factors, Preference. I
