Authors :
Dr.Thandauthapani A; Mr .Karthikeyan T; Dr.Venkatesh S
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3cPn7ZX
Abstract :
We are in the era of technological
advancement in all walks of the life that directly
influences the way how we perceive our lifestyle as. It is
inevitable that we have to depend on the online purchase
mode to cater to the needs of us. One way or another we
are induced by the technological advancement and being
made as an active user of the services offered by online
sellers. Moreover the benefits that a customer is expected
to get out of using the online platform is numerous in
numbers. Considering the obstacles a customer has to
face while buying a product offline it may be better to
seek for buying it online.
In this study the satisfaction level of customers
using online of shopping was analyzed and the factors
which influences the buying behaviors were found out.
100 respondents from various cities in tamilnadu were
selected and their response was taken for the study. The
study employed convenient sampling technique method
and the data thus observed using a structured
questionnaire was analyzed using the SPSS 21.0
Keywords :
Online Shopping, Buying Behavior Preferred Online Websites & Satisfaction On Online Shopping
We are in the era of technological
advancement in all walks of the life that directly
influences the way how we perceive our lifestyle as. It is
inevitable that we have to depend on the online purchase
mode to cater to the needs of us. One way or another we
are induced by the technological advancement and being
made as an active user of the services offered by online
sellers. Moreover the benefits that a customer is expected
to get out of using the online platform is numerous in
numbers. Considering the obstacles a customer has to
face while buying a product offline it may be better to
seek for buying it online.
In this study the satisfaction level of customers
using online of shopping was analyzed and the factors
which influences the buying behaviors were found out.
100 respondents from various cities in tamilnadu were
selected and their response was taken for the study. The
study employed convenient sampling technique method
and the data thus observed using a structured
questionnaire was analyzed using the SPSS 21.0
Keywords :
Online Shopping, Buying Behavior Preferred Online Websites & Satisfaction On Online Shopping
