Authors :
Dr. S. Mohana Priya; V. Hema Prabha
Volume/Issue :
Volume 11 - 2026, Issue 3 - March
Google Scholar :
https://tinyurl.com/4pd8arb4
Scribd :
https://tinyurl.com/3a7nwky2
DOI :
https://doi.org/10.38124/ijisrt/26mar2109
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This study focuses on analysing the customer perception on environmental sustainability initiatives adopted by
Indian Railways. Indian Railways has introduced several sustainability initiatives such as bio-toilets, paperless e-tickets, tree
plantation, solar energy usage and waste management to reduce environmental impact and promote eco-friendly
transportation. The main objective of the study is to understand the awareness level, preference and problems faced by
passengers regarding these initiatives. Primary data were collected from 100 respondents using a structured questionnaire,
while secondary data were collected from journals, books and websites. Percentage analysis, Chi-square test, Likert scale
and Rank analysis were used to analyse the collected data. The study helps to understand the level of awareness among
passengers about sustainability initiatives and their perception towards these eco-friendly practices adopted by Indian
Railways. The findings also provide suggestions for improving environmental sustainability initiatives and increasing
passenger awareness.
Keywords :
Customer Perception, Environmental Sustainability, Indian Railways, Awareness, Green Initiatives.
References :
- Alba Gomez-Ortega, Sandra Flores-Ureba, Ver Gelashvili, Maria Lusia Delgado Jalon (February 2024), “A study on user perception for innovation and sustainability management” Review of Managerial Science, Volume. 18, Issue No.3, pp. 859-882.
- T. Aditya Sai Srinivas, K. Teja Sri, M. Bharathi (2024), “A study on Factors Shaping Customer Satisfaction in Indian Railways”, Journal of Management and Applied Science, Volume. 01, Issue No. 2, pp. 6-12.
This study focuses on analysing the customer perception on environmental sustainability initiatives adopted by
Indian Railways. Indian Railways has introduced several sustainability initiatives such as bio-toilets, paperless e-tickets, tree
plantation, solar energy usage and waste management to reduce environmental impact and promote eco-friendly
transportation. The main objective of the study is to understand the awareness level, preference and problems faced by
passengers regarding these initiatives. Primary data were collected from 100 respondents using a structured questionnaire,
while secondary data were collected from journals, books and websites. Percentage analysis, Chi-square test, Likert scale
and Rank analysis were used to analyse the collected data. The study helps to understand the level of awareness among
passengers about sustainability initiatives and their perception towards these eco-friendly practices adopted by Indian
Railways. The findings also provide suggestions for improving environmental sustainability initiatives and increasing
passenger awareness.
Keywords :
Customer Perception, Environmental Sustainability, Indian Railways, Awareness, Green Initiatives.
