Authors : DIVYA SRI R; DR. Ethen Malar J.

Volume/Issue : Volume 8 - 2023, Issue 12 - December

Google Scholar : https://tinyurl.com/36cz5yt3

Scribd : https://tinyurl.com/5n7emhxt

DOI : https://doi.org/10.5281/zenodo.10298456

Abstract : This study investigates strategies for optimizing content creation to achieve success in the ever-evolving landscape of digital marketing. With a specific focus on assessing the influence of various distribution channels, this research seeks to unveil the differential impacts these platforms have on content performance and audience engagement. To scrutinize the distinct impacts of diverse distribution channels, including social media, SEO-driven content, and others, on content reach and resonance, to discern and delineate effective content creation strategies that resonate most profoundly with target audiences across these channels. This study aims to synthesize the findings into a compendium of best practices and actionable recommendations tailored for businesses and marketers, enabling them to optimize their content creation processes for amplified digital marketing success. This research collates comprehensive data from consumer behaviors, preferences, and technological trends. By amalgamating these findings, this study aspires to furnish a comprehensive framework for businesses and marketers to fine-tune their content creation strategies, maximizing audience engagement, and bolstering the efficiency of their digital marketing endeavors in an increasingly competitive online sphere.

Keywords : Digital Marketing, Content Strategy, Customer Experience, Online Advertising.