Authors :
DIVYA SRI R; DR. Ethen Malar J.
Volume/Issue :
Volume 8 - 2023, Issue 12 - December
Google Scholar :
https://tinyurl.com/36cz5yt3
Scribd :
https://tinyurl.com/5n7emhxt
DOI :
https://doi.org/10.5281/zenodo.10298456
Abstract :
This study investigates strategies for
optimizing content creation to achieve success in the
ever-evolving landscape of digital marketing. With a
specific focus on assessing the influence of various
distribution channels, this research seeks to unveil the
differential impacts these platforms have on content
performance and audience engagement. To scrutinize
the distinct impacts of diverse distribution channels,
including social media, SEO-driven content, and others,
on content reach and resonance, to discern and delineate
effective content creation strategies that resonate most
profoundly with target audiences across these channels.
This study aims to synthesize the findings into a
compendium of best practices and actionable
recommendations tailored for businesses and marketers,
enabling them to optimize their content creation
processes for amplified digital marketing success. This
research collates comprehensive data from consumer
behaviors, preferences, and technological trends. By
amalgamating these findings, this study aspires to
furnish a comprehensive framework for businesses and
marketers to fine-tune their content creation strategies,
maximizing audience engagement, and bolstering the
efficiency of their digital marketing endeavors in an
increasingly competitive online sphere.
Keywords :
Digital Marketing, Content Strategy, Customer Experience, Online Advertising.
This study investigates strategies for
optimizing content creation to achieve success in the
ever-evolving landscape of digital marketing. With a
specific focus on assessing the influence of various
distribution channels, this research seeks to unveil the
differential impacts these platforms have on content
performance and audience engagement. To scrutinize
the distinct impacts of diverse distribution channels,
including social media, SEO-driven content, and others,
on content reach and resonance, to discern and delineate
effective content creation strategies that resonate most
profoundly with target audiences across these channels.
This study aims to synthesize the findings into a
compendium of best practices and actionable
recommendations tailored for businesses and marketers,
enabling them to optimize their content creation
processes for amplified digital marketing success. This
research collates comprehensive data from consumer
behaviors, preferences, and technological trends. By
amalgamating these findings, this study aspires to
furnish a comprehensive framework for businesses and
marketers to fine-tune their content creation strategies,
maximizing audience engagement, and bolstering the
efficiency of their digital marketing endeavors in an
increasingly competitive online sphere.
Keywords :
Digital Marketing, Content Strategy, Customer Experience, Online Advertising.
