Authors :
Prince Mishra; Charu Kejriwal
Volume/Issue :
Volume 9 - 2024, Issue 5 - May
Google Scholar :
https://tinyurl.com/55m3zha2
Scribd :
https://tinyurl.com/2jtnpa78
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAY1024
Abstract :
This master's thesis or dissertation “A study on
consumer preference buying pattern towards Amul curd
in Haridwar Uttarakhand”. Consumer preference
towards Amul Curd in Haridwar Uttarakhand stand as
center point of this comprehensive research focused on
uncover the complex perceptions and preference within
this deep market geography With a careful blend of
qualitative and quantitative methodologies, This article
examines the consumer buying preference towards Amul
curd products. A questionnaire technique was adopted for
data collection. Sample size taken in this is 100 consumers.
The buying preference is positive which reveals that the
buying preference of the consumers is high. The
advertising strategies of the product can be improved to
increase the sale of the company as much. Thus, the
project concludes that the buying preference pattern of
the consumers are very likely. The utilization of statistical
tools such as t-tests analysis underscores the trial and
finesse of this research endeavor. By me these analytical
techniques, this study endeavors to not only uncover
patterns and trends within the data but also to calculate
its research objectives and hypotheses with original
evidence. Through careful analysis and interpretation of
results, this research focus to offer practical insights and
strategic recommendations to top level management
within the dairy industry and area.
Formed into six’s chapters, the study advice a
comprehensive analysis :1 Introduction, 2 Review of
Literature, 3Consumer Attitudes towards Amul Curd,4
Analysis of Results and 5 Interpretations, and 6
Conclusions, Findings/Discussion & Recommendations.
References :
- (www.marketing91.com/consumer/ )
- (www.wallstreetmojo.com/consumer-preferences/
- (https://blog.hubspot.com/marketing/buying-patterns)
- (https://www.scribd.com/document/102422817/A-PROJECT-REPORT-on-Consumer-Perception-and-Preference-Towards-Nandini-Curd-in-Dharwad-City)
- (https://www.scribd.com/document/102422817/A-PROJECT-REPORT-on-Consumer-Perception-and-Preference-Towards-Nandini-Curd-in-Dharwad-City)
- ( https://www.scribd.com/document/102422817/A-PROJECT-REPORT-on-Consumer-Perception-and-Preference-Towards-Nandini-Curd-in-Dharwad-City)
- (https://www.scribd.com/document/102422817/A-PROJECT-REPORT-on-Consumer-Perception-and-Preference-Towards-Nandini-Curd-in-Dharwad-City)
This master's thesis or dissertation “A study on
consumer preference buying pattern towards Amul curd
in Haridwar Uttarakhand”. Consumer preference
towards Amul Curd in Haridwar Uttarakhand stand as
center point of this comprehensive research focused on
uncover the complex perceptions and preference within
this deep market geography With a careful blend of
qualitative and quantitative methodologies, This article
examines the consumer buying preference towards Amul
curd products. A questionnaire technique was adopted for
data collection. Sample size taken in this is 100 consumers.
The buying preference is positive which reveals that the
buying preference of the consumers is high. The
advertising strategies of the product can be improved to
increase the sale of the company as much. Thus, the
project concludes that the buying preference pattern of
the consumers are very likely. The utilization of statistical
tools such as t-tests analysis underscores the trial and
finesse of this research endeavor. By me these analytical
techniques, this study endeavors to not only uncover
patterns and trends within the data but also to calculate
its research objectives and hypotheses with original
evidence. Through careful analysis and interpretation of
results, this research focus to offer practical insights and
strategic recommendations to top level management
within the dairy industry and area.
Formed into six’s chapters, the study advice a
comprehensive analysis :1 Introduction, 2 Review of
Literature, 3Consumer Attitudes towards Amul Curd,4
Analysis of Results and 5 Interpretations, and 6
Conclusions, Findings/Discussion & Recommendations.
